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About us
Message from The President
Takuro Hirabayashi
Takuro Hirabayashi
I travel all over the world collecting information about cars.

When I started the business, Auto frontier not only dealt with Subaru cars but also many other types of cars. But one day, a customer said to me, "I am totally exhausted looking for Legacies at many shops. I wish I could find them all in one place." From this day on I decided to specialize in Legacies.

At first, I was puzzled with the unique horizontally-opposed engines with one pair of cylinders. But I humbled myself and started to learn from other staff members and shop attendants about the car. Moreover, I studied myself and listened to many customer complaints to become an expert regarding Legacy cars.

We managed to get our shops ready to specialize in Subaru cars seven years later. Our sales improved annually. However, as we were selling cars, I realized that we were selling items that destroyed the earth also. So I decided that we should open a used parts shop to promote recycling. We were grateful to hear comments such as "I was waiting for such a shop" from many customers.

Customer feedback is always important to truly successful companies.
Auto Frontier evolves.
Company name All Frontier Co. Ltd. Trade name Auto Frontier
H.Q Location HI Ikebukuro building 4F, 3-9-7, Minam-Iikebukuro Toshima-ku, Tokyo Japan 171-0022
Business Provides a divers range of vehicle related services through its website and shops
Sells and buys new and used parts etc
Participates in planning and facilitating other car and bike related events
Founded in February , 1999
Capital 20 million yen
President Takuro Hirabayashi
Affiliated Organizations Team minus 6%
Corporate Juridical Party Automobile Fair Trade Council
Corporate Juridical Party Japan Used Car Dealers
Japan Auto Mobile Auction Co.Ltd
Uss Co.Ltd
Auto Mobile Inspection Co.Ltd
Aucnet Inc.
Affiliated Insurance Companies Mitsui Sumitomo Insurance Co. Ltd.
Aioi Insurance against loss Co. Ltd.
Sompo Japan Insurance Inc. Co. Ltd.
Associated credit companies Orient corporation Co. Ltd.
APRA Co. Ltd.
Mitsubishi UFJ Nikos Co. Ltd.
JCB Co. Ltd.

Dealer Locations

Headquarters HI Ikebukuro building 4F, 3-9-7, Minami-ikebukuro Toshima-ku, Tokyo Japan 171-0022
Kasukabe bypass Saitama 1700-6 Shimoyanagi Saitama City
Koshigaya 1-210-1 Shinmeicho Koshigaya City
Kasukabe kobuchi 1400 Kasukabe City
Yokohamaaoba inter Kanagawa 1-3 Moegino Aoba-ku Yokohama City
Sendai Miyagi 2-1-1 Tsurumaki Miyagino-ku Sendai City
Akita Akita 1-3-11 Izumikita Akita City
Hiroshima Hiroshima 6-5-30 Funairiminamimachi Naka-ku
Lady bug Saitama 66-2 Komagata Misato City
Up garage Subaru Saitama 1400 Obuchi Kasukabe City
Up garage Riders 10-22 Kitamachi Sesame Toda City
Up garage and Riders Akita 2-4-29 Sanno Akita City
Approved repair shop Saitama 1400 Kasukabe City
Auto Frontier Insurance Department Tokyo HI Ikebukuro building 4F, 3-9-7, Minami-ikebukuro Toshima-ku


1996 (Heisei 8) Established all brand used car dealership in Koshigaya, Saitama
1998 (Heisei 10) Re-established Legacy specialist shop, selling only Legacy cars in Showa, Saitama
2000 (Heisei 12) Changed corporate name to Frontier Co. Ltd.
2001 (Heisei 13) Opened Impreza and Forester specialist shop in Koshigaya and Forester and Legacy B4 specialist shop and repair shop in Kasukabe, Saitama
2003 (Heisei 15) Opened Legacy, Impreza and Forester specialist shop in Sendai, Miyagi.
2004 (Heisei 16) Opened Legacy, Impreza and Forester specialist shop in Chiba, Chiba and Akita, Akita.
2005 (Heisei 17) Opened the first ever exclusive Subaru parts shop (Up Garage) in Kasukabe, Saitama, and (Up Garage Akita) in Akita.
Moved headquarters to Minami-Ikebukuro Tokyo.
Opened shop specializing in motorbikes in Toda, Saitama.
Opened (Up Garage) shop specializing in motorbikes and in Akita.
Obtained approval from Kanto District Transportation Bureau.
2006 (Heisei 18) Opened Legacy and Impreza specialist shop in Yokohama, Kanagawa
Launched business to buy old and new cars from customers.
2007 (Heisei 19) Changed corporate name to All-Frontier Co.Ltd.
Opened shop specialising in unused but not registered light new mini-cars shop (Ladybug) in Misato, Saitama
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